We build and run the full sales system for you. The right people, the process that makes them convert, and the technology behind both. What you get back is booked pipeline.
Every engagement is one system with three parts, built and run for you: the people who do the work, the process that manages them to a number, and the technology underneath.
Every Operator clears a live cold-call audition, then completes our 8-week Academy before they touch your pipeline. Dedicated to you alone, kept for the long run. The person who learned your product in month one is still on it in month twelve.
A named head owns your number. We dial on signals, run structured discovery, and score ten percent of calls live against a written rubric. Daily reporting in your inbox by 6pm, a weekly strategy call, and any Operator who slips replaced in two to three weeks.
The stack that makes the work land, scoped to your motion and included in the price. Orum for dial throughput, Clay for enrichment, HubSpot and your CRM wired in with attribution back to source.
The people, the process, and the technology sit under every Desk. Pick where you want us working. The system underneath stays the same.
Operators dialling on signals, briefed meetings on your calendar.
SEE THE WORK →Structured discovery, demo and contract, owned to signature.
SEE THE WORK →HubSpot, attribution and the engine, before you scale the team.
SEE THE WORK →Our audition and Academy, for reps on your own payroll.
SEE THE WORK →Training and consulting, direct from Justin.
SEE THE WORK →Before an Operator touches your pipeline, they clear a live cold-call audition and complete 2CT's B2B Sales Mastery Academy: eight weeks, 32 structured days, five assessments, built on 40+ sales frameworks. Cold calling, discovery, objection handling and closing, tested and certified.
We also build client-specific certifications when a product needs it, the way we did for ADI Fiber and Internet Air for Business. The person on your account has been trained, not thrown at a list.
Splitting their day across your competitors. No call recordings, no script discipline, no replacement when they ghost.
Recruit, ramp, train, manage, retain. By the time they are productive you are managing instead of selling.
Reps switching scripts every hour. No founder accountability when the dial-to-meeting ratio drops.
Twenty-plus years selling at SAP, Adobe, and venture-backed startups. I left to build what I always wanted to hire: a sales system that takes accountability for the number, not just the activity.
I built the operating model and the Academy, and I hire against them. Day to day your account belongs to a named head who owns the cadence, the coaching and the number. If reps go off-script or numbers slip, it escalates to me and I step in the same day.
Read the storyOne system runs all of them. Pick where you want us working; the audition, the Academy, the QA and the tech underneath stay the same.
A senior pod dialling on signals worth a call, landing briefed discovery meetings on your calendar, with SQL conversion tracked weekly.
SEE THE WORK →Academy-trained closers running structured discovery, demo and LAER objection handling, owning the deal to signature.
SEE THE WORK →HubSpot and CRM structure, attribution back to source, lifecycle automation and reporting. Launch-ready and QA tested.
SEE THE WORK →Our live audition and 8-week Academy, run for reps you employ directly. Our selection and training motion, your headcount.
SEE THE WORK →Training and consulting from Justin, drawn from the 40+ frameworks the Academy runs on. Pressure-test the motion, pick the Desk.
SEE THE WORK →Operators are trained on the stack, the objections and the buyer for your space before they dial. Pick your industry for the detail.
50+ articles on the systems we run: signal-based selling, structured discovery, LAER objection handling, the 82-second cold call. Keeps its existing content and URLs as a trust and SEO asset.
Every Desk comes in two models. The only thing that changes is who is accountable for the number.
An audition-cleared, Academy-trained Operator on your floor. We own the person, the coaching, the QA and the replacement. You point them at the work each day. Best when you already know how to run the motion and need the seat filled by someone who can sell.
The full system. A named head builds the ICP from your closed-won, sets the signals, designs the sequences, wires in the stack, and reports on the number every week. You get booked pipeline and one throat to choke. Best when nobody internally owns outbound yet.
Both models are available on every Desk: Outbound, Closing, RevOps, Hiring and Founder's. Scope decides the price, not headcount.